- 2435 Pebble Valley Rd. Waukesha, WI 53188
- (262) 613-9405
- brad@webtechsolutionsllc.com
There’s no magical formula to ranking on the first page, but Google heavily favors websites with quality content developed around relevant keywords. Simply placing a keyword as many times as possible within your content will hurt your rankings.
Rankings change all the time, but if you’ve seen a significant drop, it could be due to increased competition under specific search terms, Google penalties, a poor mobile user experience, bad backlinks, or outdated or spammy content.
This could be due to complicated navigation on your site. If potential customers get to your site but don’t know what to do next, they’re likely to leave and head back to the search results page to find an alternative. That means lost business to your competitors.
Google takes into account the quality of your backlinks, not the number. You want to obtain links from authoritative websites in your industry to indicate that you’re a knowledgeable and reliable company to do business with.
By setting up a Google My Business account and building a presence on local listings websites (e.g. Yelp, TripAdvisor, etc.), users will be presented with your location and contact information when they make a geographic-based search.
There’s no set timetable for when you’ll start to see rankings improve. Some businesses see progress within a few months, but many others need a year or more to recover from a Google penalty or clean up their content and backlinks.
