Author Archives: Brad Genrich

How Images can make or break your Website!

Images can really enhance your website visualization and overall look but they can also hinder your website performance and load time. Here are a number of key points to keep in mind when adding images to your website:

Where can I get images for my website?

You actually have a few different options when it comes to obtaining images for your website.

Option #1 – you may already have pictures of your business or work. If this is the case you can send any photos you have to your website designer and he or she will add and upload them to your website for you.

Option #2 – You can buy Royalty Free Stock Photos from websites like or Typically they come out to about $1.00 USD per image.

Option #3 – You can hire a Photographer to come in and take High Quality pictures for your new website.

Option #4 – You can do a Google search for images. This is where you really need to be careful because some images are actually Copyrighted and using them could land you in a bit of legal trouble if you don’t remove them when requested.

What Image Types should I use for my Website?

There are a lot of different image file formats types that you may come across. Photographs should always be saved as a JPEG and Graphics should always be saved as a PNG which is transparent image which can blend into the background with ease. Every other image type you should avoid and stay away from when it comes to your website.

What size should I make my images?

This depends on where you are going to place your images on your website. For example if you have a Slideshow on your homepage you will need to make your images slightly bigger to fit the slideshow. The larger images you use the longer it will take your website to load up those images on each page which may result in a delayed page load. If your website is slow loading due to large images you will want to make sure to size down your images so your pages load up immediately.

If you are adding images to pages make sure your images are around 600 x 600 pixels or less to make sure your website is loading up at a fast speed. If you for some reason have to use very large images I would suggest using some sort of image plugin that will help load the images up faster and reduce website load time.

Image SEO (Search Engine Optimization)

When adding images the Search Engines like Google, Bing, Yahoo, etc… send whats called spiders to index your website. These spiders search through your website domain name, page titles, description, keywords and text on every page of your website. Once the Search Engine is done indexing your website your website URL gets placed on the web.

When it comes to images the Search Engines actually can’t see your website images unless they are attached with what is called an ALT Tag. This tag allows the Search Engines to see the image and associate it with a title. So for example if your business name is Web Tech Solutions and you are uploading a Logo image my ALT Tag for that image would be “Web Tech Solutions Logo“. Once that is in place you should then be able to Google Web Tech Solutions Logo and click on images and then your image should show up in the search results. Having ALT Tags on all your images also helps with your overall website optimization and SEO.

Image Quality

When it comes to your website image quality is very important! The images you use are going to be one of the deciding factors if someone is going to use your services when they visit your website. If you are using low quality images it will make your website and business look unprofessional. Your pictures are a direct reflection on how potential customers and clients perceive your business so always invest in having good pictures for your website.

4 Effective Strategies For Reducing Your Website’s Bounce Rate

Bounce rate is considered an important piece of information when it comes to not only website traffic analytics but also SEO. Bounce rate refers to the percentage of people who visit one article or one page on a website but then don’t visit any other page before leaving. There is a belief that bounce rate does have an impact on SEO with the most important part being getting a bonus for having a lower bounce rate than the competition.

Even if you’re not worried about search engine optimization (SEO), lowering a bounce rate means you have more visitors who are seeing more of your content and more of your pages and blog posts. If your bounce rates are less than ideal, improving them can only help your business to succeed.

Here are 4 powerful strategies to help reduce your website’s bounce rate.

Add an Introductory Video

A good introduction video not only helps move up your average visit time and time spent on site, but it tends to draw visitors in and make them curious about your website and who you are. Not only are they more likely to check out that page, but if you invite them to look around or check out a special page on your website, you’ll get a lot more visitors spending some time on more than one page.

Beautiful & Eye Catching Photo Near the Top

Many people don’t think about beautiful photographs as having a major impact, but if you go a step above and beyond the basic stock photos that so many people use, then you will get attention from visitors. Truly great photographs will also make many individuals look through your posts to see more.Include some at the end of a post, and have them link to other posts. It’s an easy way to keep site visitors engaged and entice them to spend some time searching through your site.

Avoid “Instant Turn-Offs”

There are certain things that make visitors leave quickly. Pop up ads, slow loading time and small or difficult to read fonts are just a few small factors that make a huge difference in how much people love or hate a website. If your load times are slow, consult with a professional to find ways to speed them up. If your site is consumed by pop-up adds, reduce or eliminate them now. If your fonts are very small, lightly colored, sitting on too similar backgrounds or otherwise difficult to read, invest some time in redesigning your site. Eliminating these instant turn-offs can definitely improve your overall bounce rate quickly and present your site in a more professional, authoritative manner.

Take Advantage of “Recommended Content”

Why not recommend content? Whether you do it on a sidebar, at the very end of your blog post or both, deciding to take the extra step of offering recommended content is probably the easiest way to encourage visitors who already like your blog posts (or are at least interested in your content) and get them to visit some more. This is a killer strategy for reducing a website’s bounce rate.

In Conclusion

These four strategies are some of the most powerful ones out there for improving your user engagement and reducing the immediate bounce rate off of your website. Take advantage of them, and enjoy the benefit that comes with having a good looking website that pulls customers in and gets them to stick around.

About the Author

Ryan Beach is the owner of Final Stop SEO, a successful company helping businesses across the country to grow and prosper. To learn more about his effective digital marketing services, visit